More than 10,000 videos are available, along with original Web programming and customized content, the San Diego-based DivX said. Launched in October, DivX TV can be easily integrated into almost any connected device at the chip level as well as complement existing over-the-top content or application platforms, the company said. It requires no keyboard, mouse, or additional hardware and no registration, DivX said. "The easy-to-use DivX TV interface gives you immediate, free access to popular Internet videos and original Web programming all in one place, and on your schedule,'' according to the company's Web site.
The service is embedded in LG Electronics' BD550, BD570, and BD590 Blu-ray disc players and LHB335, LHB535, and LHB975 home theater systems available in the United States through retailers including Best Buy and Amazon.
DivX has also updated its content lineup to include Funny or Die and Bablemusic, as well as topics for consumers interested in automotive, business, and how-to. Existing online content providers include the Associated Press, CNET, Revision3, New York Financial Press, Video Detective.com, Small Business Television, and OnScreen Media Exchange.
Users can bookmark favorite shows and save searches to create personalized channels, DivXTV said.
"Consumers have responded very positively to the launch of DivX TV and the entertainment control and selection the service provides them,'' said Matt Milne, DivX executive VP and general manager, in a statement. "We look forward to working with our partners and bringing more quality Web programming such as CNET and Funny or Die to the living room."
Other players in the ever-growing streaming TV space include Roku and other set-top boxes that offer content from different providers. Sony last week announced it has partnered with Sky News for its Bravia Internet Video portal. In November, Hulu launched its Plus premium service for Internet-connected TVs and mobile devices, and Boxee Box, a device that connects to a TV set to stream Internet movies and shows, also made its debut.
The DivX TV service is expected to launch in Europe next year.
A division of entertainment platform provider Sonic Solutions, DivX TV complements Sonic's RoxioNow platform, which provides device access to paid Hollywood entertainment. DivX TV creates, distributes, and licenses digital video technologies for mobile devices, PCs, and television.