Everybody's head was in the cloud, or so it seemed in 2010. Both well established and startup vendors developed solutions and strategies designed to extend their reach or provide entry into this booming market. After all, IDC estimated the cloud market will be worth $55 billion by 2014; Gartner predicted the cloud world could be valued at $148 billion at that time, in part because Gartner included Google AdWords advertising revenue in its figures, said Gregor Petri, adviser, lean IT and cloud co
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In a widely followed debate, word leaked that Eli Lilly, a marquis customer for Amazon Web Services' EC2 cloud, was discussing service level agreements with AWS and not making headway. The pharmaceutical giant wanted to insert a business impact provision because, when it first launched, EC2 didn't offer any service level agreements. AWS later acknowledged that if EC2 servers failed, the customer was entitled to some recompense, and offered hours of credit toward future use equal to the time lost in an outage. But many enterprise customers -- such as Eli Lilly -- were concerned about the impact to their business if EC2 was down, and sought business impact penalties in the agreement. As an Infrastructure as a Service (IaaS) supplier, Amazon has not budged. Today, it remains up to the customer to include provisions for application failover to another data center in case of an outage.
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.
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