Google Buying Quiksee - InformationWeek
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9/13/2010
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Google Buying Quiksee

The Israeli startup's technology should enhance Google's social capabilities in its map and location services.

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Google's buying spree is continuing with the reported acquisition of an Israeli startup called Quiksee, which helps people create location-based interactive videos.

Google is said to be paying about $10 million for the company, according to Haaretz, an Israeli newspaper. Google bought another Israeli startup, LabPixies, in April.

A Google spokesperson said the company does not comment on rumor or speculation. Quiksee is also known as MentorWave Technologies.

Google bought six companies in August, a single-month record for Google. So far this year, Google has purchased 21 companies, compared to its previous annual record of 16 in 2007.

In an earnings call last October, Google CEO Eric Scmidt said that Google was looking to increase the rate at which it acquired companies.

Many of Google's recent acquisitions, such as SocialDeck, Angstro, Jambool, and Slide.com, provide services relevant to social networking and Quiksee fits that mold. The startup's technology allows users to create interactive video tours of particular locations. Google is likely use it to augment its Street View or Google Places services.

An obvious application would be allowing local merchants to create tours of their businesses for their Google Places pages. Quiksee says its virtual tours "can be placed on online maps such as Google Maps and can also be inserted into your Facebook and MySpace pages."

Google is widely believed to be bulking up on social networking technology to mount a renewed challenge to Facebook, a company threatens Google by being largely inaccessible to its search engine and ad network.

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