Google Wins In French Supreme Court - InformationWeek
IoT
IoT
Cloud // Cloud Storage
News
7/13/2010
04:55 PM
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

Google Wins In French Supreme Court

Courts in Europe and America keep rejecting claims that selling search keywords covered by trademarks represents trademark infringement.

Google's long-running string of legal victories against claims of ad-related trademark infringement continued in Europe on Tuesday.

The French Supreme Court affirmed a ruling by the European Court of Justice in March that found Google's practice of allowing advertisers to bid for search keywords associated with third-party trademarks does not amount to trademark infringement.

All told, Google prevailed in four trademark claims, filed by Louis Vuitton, bride service CNRRH, travel agency Viaticum, and French appliance company Gifam, respectively.

In a blog post, Google's legal counsel in France, Benjamin Du Chaffaut, said the rulings mean that users will continue to benefit from broad access to information.

"Our guiding principle has always been that advertising should benefit users, and our aim is to ensure that ads are relevant and useful," he said. "We believe that user interest is best served by maximizing the choice of keywords, ensuring relevant and informative advertising for a wide variety of different contexts."

In the U.S., online advertisers have been winning similar trademark claims. In November, 2009, a Minnesota court rejected Fair Isaacs' claim that Experian's purchase of online ads triggered by certain keyword search terms infringed upon its trademarks. There was a similar ruling in College Network v. Moore Educational Publishers back in January, 2009.

Last month, Eric Goldman, associate professor of law at Santa Clara University School of Law, published an update on Google's various trademark entanglements. He noted, "Google has successfully whittled its docket of over a dozen trademark challenges to its AdWords program down to six." And the company, he said, has had intermediate wins in some of the remaining cases.

Google thus seems likely to prevail in those cases as well.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll