Business/E-Business
Commentary
9/29/2008
12:02 PM
Gayle Kesten
Gayle Kesten
Commentary
Connect Directly
RSS
E-Mail
50%
50%

Sparxent: IBM Global For The Midmarket?

Staples isn't the only one out with new services aimed at helping SMBs thrive by minding their IT. A Salt Lake City-based startup named Sparxent is going after what it calls an "underserved" midmarket with software, hardware, and IT consulting services of its own.

Staples isn't the only one out with new services aimed at helping SMBs thrive by minding their IT. A Salt Lake City-based startup named Sparxent is going after what it calls an "underserved" midmarket with software, hardware, and IT consulting services of its own."Sparxent was founded on the premise that the current value-added reseller (VAR) model for the middle market needs to evolve to better serve the segment," according to a statement from the company, which has acquired two regional resellers in its mission to bridge the VAR-midmarket gap.

Plenty of VARs serve the midmarket. The problem is, they represent one specific technology, Sparxent co-founder and chief marketing officer Dave Taylor told eChannelLine. "They're happy to sit down and talk to customers about how to implement that technology in their environment, but there's nobody who can take a broad-ranging overview and say, 'It's not actually a technology solution you need, it's just better processes and better training on how to actually implement the technology in your environment," he says. "And so we founded Sparxent really to become the IBM Global Services specifically for midmarket customers."

There are still plenty of "coming soon" notes on Sparxent's Web site, which speaks to reducing costs and improving efficiencies for its customers (no mention of names -- I guess another coming soon). And, to be sure, the midmarket is fully in IGS' line of sight.

But as CIO's James Gaskin puts it, "The trend of more companies offering more services to small and midsize companies makes me happy. And if your company needs some help, it should make you happy too."

Comment  | 
Print  | 
More Insights
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - September 17, 2014
It doesn't matter whether your e-commerce D-Day is Black Friday, tax day, or some random Thursday when a post goes viral. Your websites need to be ready.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.