While many of Facebook's 500 million users waste part of their days growing virtual crops or committing imaginary crimes, there are many Facebook applications designed to actually improve business productivity. There are more than 550,000 active applications on the Facebook platform, according to the social network, with many designed specifically to improve business practices or better-integrate Facebook into a company's operations. Many business apps are free. Often, fee-based apps offer a bas
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Businesses -- as well as musicians, athletes, celebrities and brand owners -- can build, engage and monetize their fan base using Fan Appz, a suite of tools built for fans and fan pages. Managers of fan pages can use the apps to create Top 5 rankings, polls, quizzes and gift applications to engage and grow their fan base. Fans can discover the newest fashions, gadgets, trends, popular culture and content from their favorite companies, performers or artists on Facebook. The standard app is free; the professional version costs $50 a month, and includes fan page promotions and coupons, as well as video support for quizzes and polls. About 578,000 people use the app each month. The professional version of Fan Appz also eliminates ads.
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.
InformationWeek Tech Digest, Nov. 10, 2014Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?