While many of Facebook's 500 million users waste part of their days growing virtual crops or committing imaginary crimes, there are many Facebook applications designed to actually improve business productivity. There are more than 550,000 active applications on the Facebook platform, according to the social network, with many designed specifically to improve business practices or better-integrate Facebook into a company's operations. Many business apps are free. Often, fee-based apps offer a bas
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As the Gap recently discovered, people are quick to respond -- sometimes vocally -- about logo changes. But smaller businesses or companies making less public changes may not get the same feedback. Polls can change that. And placing daily or weekly polls on serious or silly subjects also can create another reason for people to visit a company's site. Recognizing that, Kremsa developed a free Facebook poll app, used by about 1.8 million people monthly.
Google in the Enterprise SurveyThere's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity products, and 69 percent cite Google Apps' good or excellent mobility. But progress could still stall: 59 percent of nonusers distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.