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Sharpcast Debuts iPhoto Sync Tool

Sharpcast Photos is the first service of a more comprehensive "push" synchronization platform, which aims to deliver online backup, recovery, file sharing, and collaboration in the first half of 2007 for Macs and PCs.

Internet file storage service Sharpcast on Tuesday introduced new software to help Mac users backup and sync their iPhoto albums online and to view their photos in a Web browser or using a mobile phone.

The Sharpcast Photos iPhoto uploader application lets those with Macs export iPhoto albums more easily than was previously possible using a Web browser interface.

Sharpcast Photos is the first service of a more comprehensive "push" synchronization platform planned by Sharpcast, which aims to deliver online backup, recovery, file sharing, and collaboration in the first half of 2007 for Macs and PCs.

"Sharpcast is focused on giving people the simplest way to access and enjoy their media and files from anywhere, regardless of what type of device or computer platform they happen to be using and whether they are online or offline," said Gibu Thomas, CEO of Sharpcast, in a statement. "For the multitudes of people who use a Mac at home and a PC at work, there are too many complexities to deal with to just get files back and forth and make them universally accessible and useful."

Sharpcast isn't alone in its ambition to make media assets available on any Internet-connected device. TransMedia's Glide Next, released last week, offers similar capabilities. Box.net offers online file storage and sharing. Google is rumored to be working on an online storage service called Platypus internally. And the backup technology in Apple's forthcoming Leopard operating system promises a like set of features in conjunction with the company's .Mac online service.

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