Among the postings on BlackFriday.GottaDeal on Monday were ad items from Kohl's, Costco, Wal-Mart, and CVS Pharmacy. On the rival site was posted Target's 206-item Black Friday sales list.
The name Black Friday is given to the day after Thanksgiving, the first day of the holiday shopping season, because it's believed to be the first day retailers make a large portion of their profits for the year. The two sites offer advance sales information in order to give consumers the opportunity to plan their Black Friday shopping spree. Many items on sale that day are in limited amounts.
While neither site guarantees the prices they post will be offered on Black Friday, both claim to have high levels of accuracy. BFAds.net, however, does offer this disclaimer: "Any and all items posted on BFAds.net prior to an advertisement being nationally released are to be regarded as speculation," the site says.
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