Blogging, still naively seen by many as unsullied by big business, is increasingly part of the corporate arsenal for internal communications and reaching suppliers, partners, and customers.
Six Apart has developed versions of its blogging software and hosted blogging service tailored for business needs. Movable Type Enterprise offers business-friendly features such as comment management and enterprise authentication, and enhanced technical support. The TypePad Business Class hosted service caters to companies that want to post blogs without a lot of help from IT departments.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.