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Dell Reportedly Sued For Deceptive PC Financing
Dell Inc. has become the target of a lawsuit alleging the PC maker baited customers with low-cost financing and then switched them to a higher interest rate plan, according to an Associated Press report.
MANHASSET, N.Y. — Dell Inc. has become the target of a lawsuit alleging the PC maker baited customers with low-cost financing and then switched them to a higher interest rate plan, according to an Associated Press report.
The Round Rock, Texas-based computer company's financial services division and CIT Bank Inc. were named in the lawsuit filed in U.S. District Court in New York by law firm Seeger Weiss LLP, according to the report. The complaint seeks national class action status and accuses Dell of violating New York false advertising and deceptive acts and practices status, the law firm was quoted as saying.
The complaint reportedly alleges that "Dell lures consumers into financing their purchases with (Dell Financial Services) by leading them to believe that they are approved for low rates of zero percent or other favorable promotional terms and then switches consumers to significantly less favorable financing." Seeger Weiss also contends consumers receive statements with hidden fees, late charges and excessive interest rates. CIT Group Inc. provides consumer lending and leasing services to both single borrowers and large corporations. Telephone calls to Dell and CIT were not immediately returned, the report said.More SMB Insights
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