10:03 AM

Soccer Scores Direct To Your Phone

An online publisher is charging 50 cents per text message received to get alerts about soccer news on subscribers' mobile phones.

E-mail news alerts are not enough for some people hungry for specialized news, and SMS text messaging is beginning to address that need. SMS text messages are short missives sent to mobile phones.

International Sports and Media Group Inc., a sports and news marketing-communications firm, says it's gone live globally with its Soccer Alert SMS service. For 50 cents per text message received, customers can get results of, as well as features and news about, the world of Major League Soccer and World Soccer via their mobile phones.

The company says the service, available through its site, will bring in $1.5 million in annual revenue. That revenue is expected to come in the form of subscriptions and advertising, according to the company. Next up, according to International Sports and Media, is a similar text-message feed for fans of the U.S. Basketball League.

Spending on mobile ads and marketing is expected to grow between 22% and 32% on a compounded annual rate from 2005 to 2009, according to EMarketer, an online research aggregator focusing on online marketers.

Noah Elkin, author of the report, writes, "The day that promotional messages are pushed to a consumer's phone each time he or she approaches a place where a particular good or service is sold may never come, but wireless marketing will be used to effectively reach, acquire, and retain customers and ultimately generate sales."

Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest August 03, 2015
The networking industry agrees that software-defined networking is the way of the future. So where are all the deployments? We take a look at where SDN is being deployed and what's getting in the way of deployments.
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.