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2/3/2005
10:03 AM
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Soccer Scores Direct To Your Phone

An online publisher is charging 50 cents per text message received to get alerts about soccer news on subscribers' mobile phones.

E-mail news alerts are not enough for some people hungry for specialized news, and SMS text messaging is beginning to address that need. SMS text messages are short missives sent to mobile phones.

International Sports and Media Group Inc., a sports and news marketing-communications firm, says it's gone live globally with its Soccer Alert SMS service. For 50 cents per text message received, customers can get results of, as well as features and news about, the world of Major League Soccer and World Soccer via their mobile phones.

The company says the service, available through its USSoccerUK.com site, will bring in $1.5 million in annual revenue. That revenue is expected to come in the form of subscriptions and advertising, according to the company. Next up, according to International Sports and Media, is a similar text-message feed for fans of the U.S. Basketball League.

Spending on mobile ads and marketing is expected to grow between 22% and 32% on a compounded annual rate from 2005 to 2009, according to EMarketer, an online research aggregator focusing on online marketers.

Noah Elkin, author of the report, writes, "The day that promotional messages are pushed to a consumer's phone each time he or she approaches a place where a particular good or service is sold may never come, but wireless marketing will be used to effectively reach, acquire, and retain customers and ultimately generate sales."

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