social-business Commentary

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Jake Wengroff

How To Encourage Off-The-Clock Social Ambassadors

February 07, 2013

Can you ask employees to do social media marketing after hours? Here are some suggestions to encourage engagement.

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David Nour

Why Soliciting LinkedIn Endorsements Is A Bad Idea

February 05, 2013

LinkedIn's nagging automated requests to endorse others' skills are too generic to be useful to anyone. You're better served by staying in...

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Dion Hinchcliffe

Are Universal Social Engagement Standards Possible?

January 29, 2013

Business needs a better barometer of audience interaction in social media.

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Tony Byrne

CIOs Clueless About Social? Maybe Not

January 22, 2013

One survey does not prove CIOs underestimate the importance of social business. There might be other reasons social ranks low on CIO to-do lists.

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Jacob Morgan

Do You Know Who Your Leaders Are?

January 18, 2013

You don't need the title of "manager" to be a leader. Smart companies create opportunities for leaders, including leaders who don't have formal...

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Matt Ridings

Driving The Social Media Pickup Truck

January 16, 2013

A truck is just a truck. It's where you take it that makes the difference.

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Debra Donston-Miller

5 Secrets To Zuckerberg's Success

January 15, 2013

Mark Zuckerberg's Facebook adventure gets examined in a new book that doesn't shock, but serves as a social business primer.

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Eric Lundquist

2013: The Year Of Engagement

January 14, 2013

Engagement is the big marketing buzzword for 2013, says Geoffrey Moore, the king of chasm crossing. How will CMOs do it?

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Debra Donston-Miller

9 Facebook Timeline Changes Businesses Want

January 11, 2013

With Facebook Timeline changes rumored to be on horizon, business, social and tech managers give Facebook some advice.

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David Carr

The Government Leader's Guide To Social Media

January 10, 2013

Social Media in the Public Sector Field Guide provides practical advice for government technology, policy, and communications leaders.

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