News

Citrix Buys Podio For Go-To Social Collaboration

David F. Carr

Social startup Podio brings its tools for organizing projects, and work in general, to GoToMeeting company.

6 Social Sites Sitting On The Cutting Edge
6 Social Sites Sitting On The Cutting Edge
(click image for larger view and for slideshow)
Get ready for GoToSocialCollaboration. The division of Citrix responsible for tools such as GoToMeeting, GoToWebinar, and GoToMyPC is adding the social software startup Podio, in an acquisition announced Wednesday.

Podio offers a freemium collaboration tool that in some ways resembles Yammer but with an emphasis on highly customizable workspaces that can include third-party cloud applications from companies such as Box, Dropbox, or Zendesk. Podio actually hadn't gotten around to adding any of Citrix to its list of integration partners prior to the acquisition. Citrix gave few details about how that integration will be accomplished, other than to say more will be revealed at its Citrix Synergy conference in May, in San Francisco.


More Social Business Insights

Webcasts

More >>

White Papers

More >>

Reports

More >>

[ Bring Your Own Cloud? See If Bono Loves Dropbox, Shouldn't You?.]

Podio launched its product at about this time last year and was one of the finalists in the Launch Pad showcase at last year's Enterprise 2.0 Boston conference. It also picked up favorable mentions in publications such as Fast Company for its approach to reinventing work. The young company had 27 employees, split between Copenhagen (where it was founded) and San Francisco. Among its reference customers is Twitter, which uses Podio to organize its merger-and-acquisition process.

Podio CEO Tommy Ahlers will join Citrix as VP of social collaboration, under Bernardo de Albergaria, VP and general manager of the line of business that includes both social and realtime collaboration products.

De Albergaria said Podio's approach to letting people "work the way they want to work" is complementary to Citrix Online's emphasis on reinventing the world of work by enabling remote, traveling, and home-office workers. "We started with Web, video, and audio collaboration, and now with Podio we can offer beautifully integrated asynchronous collaboration."

All of the integrations Podio has delivered, to date, have been for asynchronous collaboration tasks such as passing documents back and forth through Box or Google Docs, Ahlers said. The real strength of Podio is the ability of non-technical users to mix and match the platform's built-in functionality, or third-party functions such as document management, and stitch them together into a custom workflow, he said.

Page 2: 
 1 | 2  | Next Page » 

Related Reading


Informationweek Discussions

Start the Discussion


InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
Subscribe to RSS

Resource Links