In yet another Web 2.0 meets telephony moment the folks from Iotum have launched Calliflower, a Facebook-based application for conference calling. Calliflower provides an ability for an organization to host public or private conference calls, with back-channels for participants such as the ability to chat and see Facebook profiles of others on the call, as well as raise hands to ask questions. Non-Facebook users can also participate via traditional dial-in numbers with PIN codes, or via VOIP services such as Skype and Truphone. The service launch tonight featured a call with William Shatner, yes, that William Shatner. In July they will host a call with Alan Alda of MASH fame.
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Right now Calliflower is free. Im still not sure of the long-term business model, but it will be interesting to follow further developments.