Today was an interesting day in the Enterprise 2.0 echo chamber that reminded me of my favorite short poem by Robert Frost,
"We all dance around the circle and suppose. The secret sits in the middle and knows."
A spirited debate erupted this morning in the blogosphere and on Twitter
whether the Enterprise 2.0 meme should be retired in favor of the newly popular Social Business meme. The best quote I heard all day was from Megan Murray at Booz Allen Hamilton
, the firm that won this year's Open Enterprise 2009
case study . Ms. Murray wrote,
"In the end I'm not concerned with what we call it. I've got work to do."
, in this case, is that there are millions of enterprise professionals around the world that simply are not tuned into this hair-splitting debate. Whether we'd like to admit it to ourselves or not, large organizations are predominantly still hierarchical fiefdoms. Worse? Senior management and executives still make the big, expensive decisions on strategy and execution. We can continue to debate all the nuances of what Enterprise 2.0 is or isn't or if it should be at all, but in the end, the good news about enterprise-wide collaboration and "social" innovation will be told and sold in small, leather-chaired conference rooms around the world. And, my prediction is that it will be told and sold by top drawer management consultants like Tammy Erickson
Tammy is both a McKinsey Award-winning author and executive speaker. As President of nGenera Insight
, she has conducted ground-breaking, extensive research on changing demographics and employee values and, most recently, on how successful organizations work. Tammy has co-authored four Harvard Business Review
articles and the books Retire Retirement: Career Strategies for the Boomer Generation
and Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent
. Her blog, Across the Ages
, was one of the first Harvard Business Publishing Discussion Forum blogs. You can also find her blogging at Huffington Post
.I was the board member who nominated Tammy to open the conference this year in San Francisco. My position for supporting Tammy was rooted in the need to elevate the conversation of enterprise transformation to a senior management/executive level. Although we had many other good candidates, I felt Tammy was unique in her ability to raise the conversation to a more strategic level and connect the dots to business value. I hope you welcome her to our community.And, I hope it's not lost on anyone that Tammy is, well, female
. Our old friend Tom Davenport
, who originally pooh-poohed the Enterprise 2.0 meme
, gives Tammy a ringing endorsement
. I have had the pleasure of seeing Tammy speak to executive audiences; she rocks the house. I hope our tight-knit e20 community will be as delighted. I've already cautioned her not to call "it" by name.