social-business: SOCIAL CRM
Get your senior team involved in broadening your base, achieving growth and winning mindshare.
Social is becoming embedded into applications and business processes. Soon it will cease to be a category.
Making collaboration and community technologies speak your language is just one example of the still-untapped potential of global social business.
Business needs a better barometer of audience interaction in social media.
Engagement is the big marketing buzzword for 2013, says Geoffrey Moore, the king of chasm crossing. How will CMOs do it?
Treating social media as just another marketing channel is a mistake, says CEO of digital agency R2 Integrated.
Vala Afshar, chief customer officer of Enterasys Networks, celebrates his firm's social business success story, from Chatter to Twitter, in "The...
Facebook's 2012 Year in Review feature highlights 20 of your most important moments, based on your posts.
In the next phase of social business, internal and external social media teams will need to align more tightly.
Confused about what makes a business social? Sometimes it's easier to see the reverse.
May 15, 2013
Salesforce.com's new Chatter mobile app makes browsing and searching files easier on phones and tablets.
February 08, 2013
Facebook Connect problem created a domino effect on Thursday as companies that use the service saw visitors redirected from their sites.
February 08, 2013
Cisco social chief shares advice on listening, engagement and more.
February 05, 2013
A car dealer discusses what social media optimization means in the automotive business -- and whether it helps move vehicles off the lot.
February 04, 2013
Customer relationship management practices often don't exploit big data effectively, analytics executive says. Are you overlooking these 3...
February 01, 2013
Study also provides practical metrics for companies who want to gauge their own progress on social platforms.
January 31, 2013
Support for OpenSocial makes it easier to adapt and embed new and legacy applications for use with enterprise social networks.
January 30, 2013
When reaching out proactively to customers and potential customers, there's a fine line between helpful and creepy.
January 24, 2013
There are several ways you can -- and should -- use social to develop your business-to-business customer relationships.
January 10, 2013
Based on Lithium Social Web, Aspect Social automatically routes and prioritizes social messages and will increasingly integrate into other contact...
January 09, 2013
Some business tasks are best handled outside the social platform, at least for now. Personnel issues are a special minefield.
January 02, 2013
Expect evolution, not revolution, and a Facebook fail.
December 20, 2012
Eloqua buy represents the latest move in Oracle's "marketing cloud" acquisitions duel with Salesforce.com.
December 13, 2012
Social networking scores low in a new survey on IT budgets and staffing, but reading between the lines may tell another story.
December 11, 2012
Engage+ lets companies access information on customers' Facebook profiles, raising questions about the limits of social networking.
December 04, 2012
Social marketing platform rounded out with ability to pay for promoted posts, integrate with Kenshoo Social for display ad placement, and track...
November 12, 2012
Mobile app developer picks up additional funds to pursue its vision of "decomposing" CRM.
November 05, 2012
Ford Motor Co. is a pioneer in social media marketing and a proponent of enterprise social networking. But its plan for a unified social business...
November 02, 2012
Microsoft will roll out major enhancements to its customer relationship management suite next month.
October 17, 2012
Companies must be willing to turn the selling cycle upside down to inspire user-generated content on social media sites.
October 17, 2012
After contracting with Gigya to manage its social infrastructure, book and specialty toy seller Indigo sees huge traffic boost from Pinterest.
October 02, 2012
Social contact and stream manager targets in-box overload by identifying and prioritizing your most important contacts and conversations.
September 26, 2012
Free HootSuite tool, out now in beta form, lets you conduct real-time chat within a social context.
September 26, 2012
Gamification app from ePrize lives on the Salesforce.com platform, addresses a classic challenge for sales managers.
September 20, 2012
Salesforce.com expands its Chatter product family, while GE and Virgin America are exploring exotic applications of the enterprise social network.
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