Mobile // Mobile Applications
10:48 AM
Connect Directly
Repost This

Social Media Up 230% Since 2007

Two-thirds of Americans now use Facebook, Twitter, MySpace, and other social media sites; 43% visit multiple times per day.

The love affair between Internet-connected Americans and social networks continues, with two-thirds claiming to visit sites such as Facebook, Twitter, and MySpace, up about 230% from the 20% penetration in 2007, and 43% are visiting these sites more than once a day, according to a new report by Experian Simmons.

Multiple visits are up 28% compared with last year, the Simmons New Media study determined.

"The rise of social networking tracks closely with that of Facebook. As of April 26, 2010, 46% of the U.S. online adult population reported having visited Facebook in the past 30 days," said the report.

People primarily logon to stay in touch with friends, followed by for fun and to communicate with family, according to the study. Career- and job-related reasons were low on the list: 19% said they used the sites to keep in touch with professional contacts; 9% wanted to make new professional contacts; 6% sought professional development; and 5% said it was part of their job, the report found.

Last week, a study conducted for Cisco found that 68% of IT decision-makers determined employees were accessing social networking sites from work.

"As the lines between personal and business computing increasingly blur, it is becoming clear that employees are going to use social networking and personal devices whether permitted or not," said Fred Kost, director of security solutions at Cisco, in a statement.

Social networking sites' impact on business is growing. This year, 68% have become a fan or friend of a product, service, company, or group on a social networking site, compared with 57% last year, the study said.

Different social networking sites command different loyalty. For example, the top indexing retail sites on Twitter included Nordstrom, Forever 21, GameStop, and Victoria's Secret during one 30-day span. In the same timeframe on MySpace, that list featured Hot Topic, Foot Locker, Anchor Blue, and GameStop, while Facebook's top-ranked retailers consisted of H&M, Hot Topic, Forever 21, and American Apparel.

Social networks are not only for the young: While almost 90% of connected 18 to 34-year-olds visit these sites today, 41% of online adults aged 50-plus make monthly visits to social networks, the study said.

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.