As chief scientist at Lithium Technology, Wu leads data analytics for the social community software firm. As part of his Enterprise 2.0 Boston keynote presentation, he will be conducting a live experiment in social network analysis at the same time he explains the concept. The plan is for the audience to take notes and post them as a rapid-fire series of Twitter posts, retweeting the best posts from other audience members as they go. Wu will then use that conversation as the source for an impromptu analysis.
"I want to show that collectively, as an audience, we can produce a really complete set of notes on what I talk about," Wu said. In addition to identifying the points in his speech that the audience finds most interesting, the analysis should also show something about the connections between the audience members and who some of the most influential members are.
This is not intended as a software demonstration. Although Lithium has its own social media monitoring technology, Wu said he uses many tools in his work and also writes his own software, sometimes in Pig Latin (the scripting language for Pig, a big data analytics tool).
[ See our special report: Enterprise 2.0 Boston 2012. ]
In addition to keynoting, Wu will give a more in-depth presentation as part of a Monday afternoon workshop on social analytics and metrics with Rawn Shah, a business transformation consultant at IBM. Shah will present a general framework for understanding social media analytics, while Wu will present case studies based on the experience of Lithium customers. At last year's Boston event, Wu joined me on a panel discussion on big data and social analytics, and he also joined Shah in a previous edition of the analytics workshop at Enterprise 2.0 Santa Clara.
Wu said one of his goals in Boston is to help attendees understand the many dimensions of social media analytics. "If you're analyzing the social network, there are many ways a person can be important. I may look at the most connected person, and I think that's important. But that's a fallacy in the social media world--just because you're popular doesn't mean you're important. I might want to look at other things, like are they a critical gatekeeper. Are they the closest path to all the critical communications in a network?"
By the time Wu's keynote ends, we should know a little more about the answers to those questions in the context of the Enterprise 2.0 audience. As for me, I'm going to practice typing faster to make sure I at least show up somewhere on his radar. Follow David F. Carr on Twitter @davidfcarr. The BrainYard is @thebyard and facebook.com/thebyard
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