"According to company executives, Facebook, which has over 80 million subscribers worldwide, doubled the number of subscribers under 35 last year, but it tripled the number of subscribers between 35 and 54. Early adopters of Facebook, which was the province of students until 2006, must wonder who let all the old guys in."
As one of the over-35 "old guys" I can anecdotally say it's true. While the vast majority of my Facebook "friends" are industry people you'd expect to be on Facebook, I'm surprised to see some of my non-industry, 35+ friends showing up now too. So to all you under-30s, sorry to crash your party. Now, where do you keep the Bartles and Jaymes?
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.