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9/11/2012
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Social Studies: Obama vs. Romney

Social networking was not yet a mainstream campaigning tool in 2008. This election year, we can compare the social media presence of the presidential candidates for lessons in what to do and not to do.
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Romney's Facebook page is liked by far fewer people than Obama's page, but Romney has about the same number of people "talking about this." Like Obama's page, Romney's clearly is not updated by Romney himself. But although Obama's includes a mix of media and messages, Romney's is filled mostly with pithy sound bites. As with Obama's page, Romney's updates tend to get thousands of comments and tens of thousands of likes.

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