Social networking was not yet a mainstream campaigning tool in 2008. This election year, we can compare the social media presence of the presidential candidates for lessons in what to do and not to do.
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Barak Obama's Facebook page, run by Obama for President, is liked by more than 28 million people. More than 3 million people are "talking about this." There is no attempt made to make it sound like it is the president updating the page, but it includes a good variety of media types and information that supporters and potential supports likely will find useful. He also makes good use of Facebook's Timeline, providing a quick and pithy history of who he is and what he's done. Obama's updates typically get thousands of comments and tens of thousands of likes.
The Agile ArchiveWhen it comes to managing data, don’t look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
2014 Analytics, BI, and Information Management SurveyIT’s tried for years to simplify data analytics and business intelligence efforts. Have visual analysis tools and Hadoop and NoSQL databases helped? Respondents to our 2014 InformationWeek Analytics, Business Intelligence, and Information Management Survey have a mixed outlook.
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.