Social Studies: Obama vs. Romney - InformationWeek
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9/11/2012
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Social Studies: Obama vs. Romney

Social networking was not yet a mainstream campaigning tool in 2008. This election year, we can compare the social media presence of the presidential candidates for lessons in what to do and not to do.
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Barak Obama's Facebook page, run by Obama for President, is liked by more than 28 million people. More than 3 million people are "talking about this." There is no attempt made to make it sound like it is the president updating the page, but it includes a good variety of media types and information that supporters and potential supports likely will find useful. He also makes good use of Facebook's Timeline, providing a quick and pithy history of who he is and what he's done. Obama's updates typically get thousands of comments and tens of thousands of likes.

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