Social networking was not yet a mainstream campaigning tool in 2008. This election year, we can compare the social media presence of the presidential candidates for lessons in what to do and not to do.
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Both Obama and Romney seem to be less sure-footed on Google+ than they are on other social networking platforms. Or maybe it's that Google+ does not lend itself to the kind of thing presidential candidates need to be doing. It's a good lesson for businesses: Don't jump on every social network just because. Instead, pick the one or ones that your customers tend to use and that have features that best fit with your business goals. On Google+, Obama has almost 4,000 users in his Circles, and more than 2 million users have him in their Circles. Obama also has made use of the platform by participating in a Hangout around this year's State of the Union address. However, the content on his Google+ site is mostly promotional videos right now.
The Agile ArchiveWhen it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
2014 Analytics, BI, and Information Management SurveyITís tried for years to simplify data analytics and business intelligence efforts. Have visual analysis tools and Hadoop and NoSQL databases helped? Respondents to our 2014 InformationWeek Analytics, Business Intelligence, and Information Management Survey have a mixed outlook.