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Social Studies: Obama vs. Romney

Social networking was not yet a mainstream campaigning tool in 2008. This election year, we can compare the social media presence of the presidential candidates for lessons in what to do and not to do.
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Both Obama and Romney seem to be less sure-footed on Google+ than they are on other social networking platforms. Or maybe it's that Google+ does not lend itself to the kind of thing presidential candidates need to be doing. It's a good lesson for businesses: Don't jump on every social network just because. Instead, pick the one or ones that your customers tend to use and that have features that best fit with your business goals. On Google+, Obama has almost 4,000 users in his Circles, and more than 2 million users have him in their Circles. Obama also has made use of the platform by participating in a Hangout around this year's State of the Union address. However, the content on his Google+ site is mostly promotional videos right now.


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