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Social Task Management Tools Gain Clout

Constellation Research sees social software for getting work done as an important emerging capability, within broader platforms like IBM Connections and more focused tools like and Asana.

"The way they've explained it is it's not so much SMB versus enterprise as that they're going after small usage, by which I mean a typical project will have 10 to 25 people," Lepofsky said. In other words, a company may have thousands or tens of thousands of employees, but the scale of collaboration around a task or project will still tend to be a relatively small, tight group.

On the other hand, another way these tools differ from traditional project management tools is that membership in the collaboration group need not be limited to those who are assigned tasks related to a project. Lepofsky explained, "You might have a dozen people assigned tasks, but then other people put into that workspace just to monitor." For example, a sales people might use the tool to monitor the progress of an engineering team's work on a new product. "That's a really neat thing and very different from traditional task management."

Lepofsky recommends that firms interested in social task management start by looking at their existing portfolio of collaboration products, which may have STM features already embedded or on their near-term product roadmap. Alternately, look at STM products that will integrate with your existing social collaboration platform. Good candidates for pilot project use of STM include engineering, product development, and marketing groups, according to Lepofsky. Plan to measure project success on metrics including time saved, improved knowledge sharing, and better employee job satisfaction.

Follow David F. Carr on Twitter @davidfcarr. The BrainYard is @thebyard and

Social media make the customer more powerful than ever. Here's how to listen and react. Also in the new, all-digital The Customer Really Comes First issue of The BrainYard: The right tools can help smooth over the rough edges in your social business architecture. (Free registration required.)

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User Rank: Apprentice
10/2/2012 | 5:47:10 PM
re: Social Task Management Tools Gain Clout
I reviewed Sparqlight recently, it's got a lot of promise, integration with Yammer and Salesforce, strong case style social task management.
Definitely moving in the right direction.
Deb Donston-Miller
Deb Donston-Miller,
User Rank: Apprentice
10/3/2012 | 10:48:28 PM
re: Social Task Management Tools Gain Clout
It seems like the social piece, and the fact that people outside those with assigned tasks can join a collaboration group, would go a long way toward reducing redundancy and increasing the opportunity to align projects from different departments. I wonder, though, if STM point solutions stand a chance as the functionality continues to make its way into more comprehensive social business systems.

Deb Donston-Miller
Contributing Editor, The BrainYard
Bertrand Noirhomme
Bertrand Noirhomme,
User Rank: Apprentice
10/5/2012 | 1:31:11 PM
re: Social Task Management Tools Gain Clout
"[...] including time saved, improved knowledge sharing, and better employee job satisfaction." @azendoo, we also focus on tasks. According to our customers it's a huge change. Take a look
User Rank: Apprentice
10/11/2012 | 10:42:54 AM
re: Social Task Management Tools Gain Clout
Very interesting review of the social task management tools. Not all tools pay attention to the necessity to have close integration with social networks, but I think it is only a question of time in fact.The tool that I use comindware task manager has not connection with Facebook or Twitter, but it will happen in future. Nevertheless, the tool is great at solving all kinds of tasks and team colloboration issues.
User Rank: Apprentice
6/14/2013 | 4:24:46 PM
re: Social Task Management Tools Gain Clout
Hi David, your article is really interesting and useful thank you. Now we note that there are several productivity tools available to help us in our work in terms of management. In my professional life, I use ipad with the app Beesy to manage my tasks and teams. Which greatly helps me.
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