Socialcast can run as a hosted application service, in your own chosen cloud environment, or on premise. The program also runs on mobile platforms, specifically Android, BlackBerry, iPhone and, of course, with mobile web apps. Corporate user information can come from any LDAP back end, and Socialcast imports from, and syncs with Microsoft Active Directory; but users can update the profile information once it's in SocialCast. It also supports single sign-on technologies like SAML (1.1 and 2.0) and OpenID. The company has been a part of an ongoing effort to create cross-product "activity stream" standards, which, thanks to market fragmentation, is becoming more vital by the day. It's still very early days for standards here, however.
The company says that Socialcast pricing ranges from $3 - $5 per user per month as a hosted service. Reach adds about one-third to that price (so if a company is paying $3 per user per month, they'll pay $4 with Reach added on). You can also find Socialcast at UBM TechWeb's E2 conference November 8 - 11 in Santa Clara, CA.
Fritz Nelson is the editorial director for InformationWeek and the Executive Producer of TechWebTV. Fritz writes about startups and established companies alike, but likes to exploit multiple forms of media into his writing.
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