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6/27/2008
01:48 AM
Melanie Turek
Melanie Turek
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Socialtext is Growing Up

I had a great chat with Socialtext's co-founder Ross Mayfield this week, and he highlighted a few interesting facts about wiki implementations. Notably, he says that wikis fail in the enterprise if they are imposed by IT, rather than by business groups. This is not surprising, but it's required the company to think hard about its customers' businesses and specific use cases in which wikis add significant value, and where processes can be developed to leverage the technology.SocialText offers solutions around four key areas: Partners & Customers, Professional Services, Service & Support and Sales & Marketing. The company has also launched three cool new products: Socialtext People, Socialtext Dashboard and SocialCalc. The latter is a cool-sounding but not yet fully formed collaborative spreadsheet developed by VisiCalc creator Dan Brickilin.

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