I had a great chat with Socialtext's co-founder Ross Mayfield this week, and he highlighted a few interesting facts about wiki implementations. Notably, he says that wikis fail in the enterprise if they are imposed by IT, rather than by business groups. This is not surprising, but it's required the company to think hard about its customers' businesses and specific use cases in which wikis add significant value, and where processes can be developed to leverage the technology.SocialText offers solutions around four key areas: Partners & Customers, Professional Services, Service & Support and Sales & Marketing. The company has also launched three cool new products: Socialtext People, Socialtext Dashboard and SocialCalc. The latter is a cool-sounding but not yet fully formed collaborative spreadsheet developed by VisiCalc creator Dan Brickilin.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.