Tip 7. Recognize The Subtleties In Sentiment
 

10 Tips: Tap Consumer Sentiment On Social Networks

Start The Discussion  |  Doug Henschen  |  July 10, 2012 08:30 AM

Facebook and Twitter can serve as real-time consumer focus groups, but watch out for 'channel biases' and think beyond your brand. Follow these 10 pointers for effective use of sentiment analysis technologies.

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