Maximize Your Facebook Edge Rank
Facebook has algorithms just like Google has algorithms, and the key one for Facebook is Edge Rank. "If your comments and posts on Facebook don't elicit comment and actions, then you're wasting your time," advises Pinny Gniwisch of Ice.com. "A story in your feed that has tons of comments will rise up above everything else in people's streams." When you post, make sure it's compelling content that people want to share.