Mobile and social lead the list of hot tech trends for retailers, but they had company at the National Retail Federation's Big Show 2012. Here's a basket full of ideas to check out.
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Apply Analytics To Your Store Traffic Patterns Want to know more about the traffic outside your store, coming in the door, browsing, and converting? Digiop offers video analytics systems that track and count people, where they're browsing, how well they're converting, where they're waiting for service, where they're loitering, and even where they're shoplifting. With as few as two cameras placed in strategic locations, Digiop says it can heat map and traffic-analyze your store. It also integrates with cash drawers and point-of-sale systems to give precise insight into conversion rates, the effectiveness of merchandising and promotion plans, and more.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.
InformationWeek Tech Digest, Nov. 10, 2014Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?