American Eagle Goes Mobile
Released late last year, American Eagle's latest mobile app hits the usual checklist of features. It's integrated with the loyalty program, so customers can look up their points. It displays the latest catalog of merchandise. It lets customers scan barcodes to add those items to their wish list. It also delivers special offers and promotions, and is commerce enabled, so customers can buy from their phone. Oh, and it also lets customers upload pictures to Facebook so friends can weigh in on the new threads.