Mobile and social lead the list of hot tech trends for retailers, but they had company at the National Retail Federation's Big Show 2012. Here's a basket full of ideas to check out.
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IBM Says Customers Are Ready To Share A survey of 28,500 consumers by IBM finds that consumers are more than willing to share with retailers through social networks. If they're sure they'll get a better, more personalized shopping experience, consumers will tell all about their media consumption (75%); age, race, gender, and income (73%); name and address (61%); and lifestyle details such as hobbies and other interests (59%). Consumers tell IBM they want to receive more communications--not fewer--from retailers if they can be delivered through their preferred media channel in a relevant way.
Building A Mobile Business MindsetAmong 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps – and it's past time for those with no plans to get cracking.