Virtual Shopping: The Next Big Trend
Augmented reality (or virtual shopping) is the coming rage in retail (maybe). Here a game (and apparently gender-confused) demonstrator tries on a wedding dress using Swivel's 3-D Virtual Dressing Room. In this case it's powered by Microsoft Kinect, which lets the demonstrator grab clothes off the virtual rack and reach out and add accessories. Swivel's technology also works with a consumer's Web cam if they don't have Microsoft's xbox and Kinect.