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1/20/2012
10:39 AM
Doug Henschen
Doug Henschen
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10 Big Tech Ideas For Retailers

Mobile and social lead the list of hot tech trends for retailers, but they had company at the National Retail Federation's Big Show 2012. Here's a basket full of ideas to check out.
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Guitar Center Says MultiChannel Marketing Is Not Enough
Guitar Center was doing all the right things: working on search engine optimization, linking store and warehouse inventories to give online customers an integrated shopping basket, and more. But the chain was still losing market share to price-chopping online-only retailers.

Guitar Center's response? Hyper localization, with a templated website that lets managers and salespeople within each store share profiles, pictures, and promotions highlighting the local store, employee expertise, local artists, and news about the local music scene.

Individual stores also post pictures, prices and descriptions of used merchandise available exclusively at that store. The site lets customers browse profiles and contact local employees who specialize in serving guitarists, drummers, keyboardists, home-studio geeks, and so on.

Guitar Center used an iPad contest to encourage employees to share pictures and profiles, and 4,000 were posted within weeks. The effort put a human face on a national chain, highlighting local expertise that stores without retail employees can't offer. The next step? Integrating profiles with Facebook and other social networks.

Recommended Reading

Social, Mobile Meet Shopping: Retailers Must Scramble

CES 2012's Big Sleeper: Near Field Communications

Walmart, FT Go Shopping For Mobile Talent

How Starbucks Taps 7 Tech Trends

Sam's Club Shares Early Holiday Deals Via Social, Mobile

Does E-Commerce On Social Networks Pay Yet?

5 Retailers That Impress On Facebook

5 E-Commerce Trends For SMBs In 2012

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wookiestyle
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wookiestyle,
User Rank: Apprentice
1/22/2012 | 11:31:55 PM
re: 10 Big Tech Ideas For Retailers
http://prezi.com/lnkmadbxrhhg/...

http://www.kickstarter.com/pro...

This is my idea for a retailing product. A video chat home phone. Sure we got skype now but can your grandpa use it?
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