Epicor Clienteling App Links Salespeople To CRM
Epicor Retail Clienteling, from Epicor Software, is a tablet app optimized for the Apple iPad and designed to give salespeople customer insight--including details about shopping and service history--right out of Epicor's CRM application database. As shown above, the app displays pictures of what a particular customer has purchased in the past, so salespeople will instantly know what that customer buys and his or her style and color preferences (in the example of clothing). This data would normally be trapped in a back-office CRM interface, but now it's available as a sales tool. Other app screens show how many dollars that customer has spent in the recent past compared to prior years.