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7/29/2014
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Apple Refreshes MacBook Pros, Cuts Prices

Apple upgrades MacBook Pros with faster processors and, for some models, lower prices and more RAM.

iPhone 6: 8 Ideas Ripped From Rivals?
iPhone 6: 8 Ideas Ripped From Rivals?
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Apple on Tuesday continued its season of incremental Mac updates, announcing refreshed MacBook Pros with slightly faster processors and, in the case of its high-end configuration, a $100 price cut. In line with recent rumors, Apple also bumped up the base RAM in some models.

Apple's 13-inch MacBook Pro with Retina Display still starts at $1,299 but now comes with a 2.6 GHz Intel dual-core i5 processor, up from a 2.4 GHz model, and 8 GB of RAM, up from 4 GB in the previous model. The device still comes with a 128 GB PCIe-based flash storage drive. For $1,499, Apple bumps storage to 256 GB, and for $1,799, users can move to a 2.8 GHz processor and 512 GB of storage. Built-to-order options for the 13 inch model allow for up to a 3.0 GHz dual-core i7 processor, up to 16 GB of memory, and up 1 TB of flash-based storage. That setup will run $2,699.

Apple's 15 inch Retina model, meanwhile, still starts at $1,999, but now boasts a 2.2 GHz quad-core i7 processor, bumped up slightly from a 2.0 GHz chip in the older model, and 16 GB of RAM. Base storage capacity is still 256 GB, however. Apple's top-of-the-line model now runs $2,499, $100 less than before. It offers a 2.5 GHz quad-core i7 processor, 16 GB of RAM, 512 GB of storage, and both Intel's integrated Iris Pro Graphics, and a discrete Nvidia GeForce GT 750M card with 2 GB of memory. As was the case before, only the high-end model features a discrete graphics card. Buyers can max out the 15 inch model with up to 1 TB of flash storage and a slightly faster 2.8GHz i7 chip. Those updates bring the price to $3,199.

Source: Apple
Source: Apple

Apple also cut $100 from the price of its non-Retina 13 inch MacBook Pro, which hasn't been updated since 2012. The only model to still feature an optical drive, it now starts at $1,099 and offers a 2.5 GHz dual-core i5 processor, 4 GB of RAM, and a 500 GB 5,400 rpm hard drive. Apple claims this model is particularly popular among Windows switchers.

With Intel facing delays in its next-gen "Broadwell" chips, Apple has focused in recent months on modest spec bumps and small price cuts. Last month, the company launched a new, modestly powered iMac for $1,099. While not exactly budget friendly, the device is $200 cheaper than the previous entry-level model. Apple also refreshed its MacBook Air lineup at the end of April, with slightly faster processors and $100 price cuts.

[Apple is facing many challenges. Read Apple iPad Loses Tablet Market Share.]

Over the last year, numerous supply chain reports and rumors have maintained Apple is working on a new 12 inch MacBook that will feature a Retina display, a redesigned trackpad, and a design that is both thinner than the current Air, and built without a fan. Recent reports claim that Broadwell delays could push the device, originally alleged to be a 2014 release, into early 2015, and that substantially improved, Broadwell-based MacBook Pros might not arrive until the spring, if not later.

Despite its focus on stop-gap upgrades, Apple's Mac business outperformed the market in the most recent quarter. According to the company's earnings report, it sold 4.4 million Macs during its fiscal Q3 and enjoyed 18% year-over-year growth. Interestingly, Apple's figures contradict those released by research firms Gartner and IDC, both of which said Apple lost ground. Looking specifically at the enterprise, other data indicates that Macs remain far outnumbered by PCs, but that more and more businesses are supporting Apple machines for at least some employees.

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Michael Endler joined InformationWeek as an associate editor in 2012. He previously worked in talent representation in the entertainment industry, as a freelance copywriter and photojournalist, and as a teacher. Michael earned a BA in English from Stanford University in 2005 ... View Full Bio

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SachinEE
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SachinEE,
User Rank: Ninja
7/30/2014 | 12:42:39 PM
Re: desperate move
For a company like apple to do all that, I think that there is something fishy going on but I might be wrong all together. What I think however is that apple is running away from something and in most cases this might be a competitor of which apple has several. But they may also be preparing to surprise us with something new and they are just getting rid of their old stock. You can never know.
Jschmidt27
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Jschmidt27,
User Rank: Apprentice
7/30/2014 | 12:25:20 PM
Apple vs Windows
At least with Apple you don't have to choose a manufacturer as you do with Windows. My ASUS was pretty good except when the mousepad button no longer works. It also is now getting BSOD occassionally. So I'll be looking for a replacement. Any experience with MS Office running on Mac?
Hospice_Houngbo
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Hospice_Houngbo,
User Rank: Strategist
7/30/2014 | 11:52:34 AM
Re: Mac is superior
@williamc14546,

"I have had a lot of PC's and a few Mac's. No comparision the PC's are crap. "

Really? Please read...

5 reasons why PCs are better than Macs: Mac vs Windows PC - which is best?

What do you think?
Jschmidt27
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Jschmidt27,
User Rank: Apprentice
7/30/2014 | 11:50:40 AM
Apple vs Window
Apple has done a great job of differentiation. They control the production and making forward compatible OS. After being a Windows user for years, I'm tired of having to buy an new pc every time an new OS comes out from MS. Upgrading a Windows PC with an new OS has been fraught with issues and problems from what I hear. So I'm looking at Apple as my next PC.  Yes it is a PC. The only reason to stay with Windows is for the Office Apps and it appears they can now be run on Apple PCs. So other than the darn right click on the built in mouse that doesn't exist, I'm happy with the Mac I use for work, which ironcially runs Win7 in Bootcamp. 

Although I have been using PCs since they came out, and coded missile guidance systems and high speed trading systems in assembler, I'm not a gamer or power user. Just need a PC for internet, mail and to run the Office products. Any advice on my proposed reasons to go Apple would be appreciated.
Hospice_Houngbo
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Hospice_Houngbo,
User Rank: Strategist
7/30/2014 | 11:28:14 AM
Re: MACs
@Rando_Kalrandian,

Thanks for your insight. The naming confusion has a lot to do with the conflict between Apple supporters and Windows fans. You are right, the term PC stands for personal computer and could apply to Macs, Windows machines and computers running other operating systems alike. 
Rando_Kalrandian
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Rando_Kalrandian,
User Rank: Apprentice
7/29/2014 | 6:22:38 PM
Re: MACs
"does Apple even make 'PC's?"

I don't care about most of this fanboi debate, but this is one thing that always irritates me.

Yes, those devices you purchase from Apple are PCs, they have framed them as something else, but they are in fact, PCs.  PC stands for personal computer.  What else are they other than personal computers?

I understand that different computing devices fall into different classes, such as Tablet, Smartphone, ultrabook, ultraportable, laptop, desktop, all in one...  But they are all personal computing devices.  So yes, Apple does make PCs.  

They aren't windows PCs, but they are PCs.  They are all PCs.
H@mmy
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H@mmy,
User Rank: Ninja
7/29/2014 | 5:41:37 PM
High Competition
There is very high competition in the market, Companies really need to work hard to compete with each other. After each and every model they need to come with something different or something new to lead this market, that's what is Apple doing. 
itsit
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itsit,
User Rank: Apprentice
7/29/2014 | 4:56:32 PM
Re: MACs
do you still build your own PC!?! Wow you're so 90s!

foodandart
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foodandart,
User Rank: Apprentice
7/29/2014 | 4:54:09 PM
Re: MACs
No, but you CAN run UNIX (that is actually the X in OSX - along with it being Roman numeral 10 - is about) AND read NTFS-formatted drives, (can a Windows PC out of the box w/o any special programming read HFS+ formatted drives?) run any version of Windows (bootcamp) or whatever Linux flavor you like.

 

(..and not to get too niggly about it, you can do pinmods on the i3,5,7 PLL chips to overclock the newer macs - though God knows why one would want to, those things run hot enough, thankyouverymuch - just adding more RAM and a SSD is better for pepping up speed.. maybe on a MacPro one would try that.. )
Lawnmower
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Lawnmower,
User Rank: Apprentice
7/29/2014 | 4:25:17 PM
Re: MACs
Wow, please tell me more about how you can build a 'better PC' than Apple Mr. Random Internet person.  I'm interested to know about the fantastic operating system you created that is perfectly married to the laptop hardware you can put together piece by piece.

I don't think you're Apple's target customer.  You sound like you'll choke on an actual nickel, but your time in building and configuring the machine is not valuable.  That's too bad that your time is worthless, but some of us want to buy a machine that smootly integrates into a whole ecosystem of devices and 'just works'.  For this, we spend more.  We can take the machine around the world, use it every waking hour of every day for years and for this, we spend more.  10 years and no viruses is why I spend more.  To have a machine that reliably waits for me to type magical instructions that earn me a lot of cash is why I spend more.

Have a good time with your Frankenstien 'PC'!

Wait, is that even a fair comparison...  does Apple even make 'PC's?
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