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Cisco Drops WebEx Social For Jive

Cisco's Jive partnership revitalizes its enterprise collaboration offering and resuscitates the slumping social business software company.

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Li Tan
Li Tan,
User Rank: Ninja
5/3/2014 | 11:09:15 PM
Re: Agreed: Cisco and Jive make a nice couple
As the market for enterprise social software continues to develop, we're seeing the market consolidate around key vendors," - this is very good point. The trend of social business is to consolidate to few big vendors. These vendors will offer a comprehensive social business solution/platform instead of standalone product/project. Nowadays you cannot simply sell the concept of Office Automation but what you offer should be a solution - the end user should realize the end-to-end collaboration by facilitating your product. So the change mentioned in the post aligns with the trend.
David F. Carr
David F. Carr,
User Rank: Author
5/2/2014 | 12:41:05 PM
Agreed: Cisco and Jive make a nice couple
I always thought the pairing of realtime and asynchronous collaboration Cisco promoted as the distinguishing characteristic of its social platform made a lot of sense, even though it never seemed to buy them all that much mindshare. With Jive's more mature social software in the mix (particularly if they do go from courtship to marriage), Cisco can play a bigger role in all forms of business collaboration. Jive Software gains another selling point and a powerful channel partner (or corporate spouse).

If they get serious about merging the technologies, they will have a leg up from having made some key parallel technology and standards choices. Jive has been one of the prime backers of OpenSocial, and the late, lamented WebEx Social was based partly on the OpenSocial reference platform, Apache Shindig. I'm not sure how many customers Cisco had for WebEx Social, but that commonality might make it a little easier to switch from one to the other or port some content over (a process that's often awkward between social platforms).

I'd like to hear from Jive and WebEx Social customers what they think of this development.

- David F. Carr, author, Social Collaboration for Dummies
Lorna Garey
Lorna Garey,
User Rank: Author
5/2/2014 | 12:30:14 PM
Why partner?
I was surprised that Cisco didn't just buy Jive, given its acquisition history. Maybe requiring a dress rehearsal to see if social will get uptake as part of UC?
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