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3/4/2014
09:32 AM
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Microsoft Dresses Up Enterprise Apps

Microsoft advances cloud, mobile, social, and marketing options for Dynamics apps. Delta Airlines touts massive Windows Phone point-of-sale deployment.

Delta flight attendants demonstrate Dynamics Retail Point-Of-Sale capabilities supported on Windows Phones.
Delta flight attendants demonstrate Dynamics Retail Point-Of-Sale capabilities supported on Windows Phones.

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D. Henschen
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D. Henschen,
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3/5/2014 | 12:15:41 PM
Re: Obscure pricing
Salesforce.com, a SaaS provider, has heretofore been one of the companies leading the charge in making pricing transparent, but as its app portfolio has grown, the new bits and pieces (like marketing social) seem to be less transparently priced. What's more, they have introduced all-you-can eat Enterprisewide license deals for those getting tired of keeping track of users, seats, and services requirements.

Subscription is it he cloud model, so, yes, it does encourage transparency generally.
Lorna Garey
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Lorna Garey,
User Rank: Author
3/5/2014 | 11:09:35 AM
Obscure pricing
Doug, I saw that "Salesforce.com sells its Marketing Cloud social and marketing services separately, and it doesn't publish the prices for those services."

I know this pricing obscurity for enteprise applications was prevalent in the past ... "call for a quote, volume discounts available." Do you think cloud/SaaS is forcing vendors like Oracle, Microsoft and Salesforce to be more granular and open about pricing for systems like CRM and ERP?
David F. Carr
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David F. Carr,
User Rank: Author
3/5/2014 | 10:46:44 AM
Yammer integration?
Do you see the Yammer integration into the Microsoft suites making any positive difference in usability or collaboration capabilities?
Li Tan
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Li Tan,
User Rank: Ninja
3/5/2014 | 8:10:56 AM
Re: Delta project
This is really a good case - Delta Airlines somehow form a kind of loose alliance with MS. The Enterprise Apps is a big market and it's different from normal consumer/end-user apps. If MS performed well, it may become one strong player in this market segment.
D. Henschen
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D. Henschen,
User Rank: Author
3/4/2014 | 11:06:21 PM
Re: Delta project
Vigin would-be deployment was a customer-facing implementation, and it wasn't on mobile devices, it was through seat-back entertainment screen systems. What's more, they deployment presented at Dreamforce a couple of years ago was actually a vision statement about what they were thinking about enabling. It wasn't actually real at the time. I've not seen a follow-up story on what was actually achieved, but I do know that Virgin is a Salesforce.com CRM customer.

This Delta Airlines deployment running on Dynamics AS and its Retail Point-of-Sale platform. It went live last September, and at this point Nokia Windows smart phones with card readers in the hands of more than 19,000 flight attendants. What's more, pilots are experimenting with Surface tablets to handle cockpit documentation that's required but that weights something like 20 pounds in paper form. The FAA has to review that deployment for six months before it can be approved. Delta said next steps will include selling seat upgrades onboard after takeoff -- something it couldn't do previously. Flight attendants are also required to have four-pound operations manuals onboard, and these, too, will be digitized and stored on the smart phones. 
Laurianne
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Laurianne,
User Rank: Author
3/4/2014 | 12:19:02 PM
Delta project
Doug, how would you compare the Delta project to similar efforts we have seen from Salesforce.com customers, such as Virgin Airlines?
D. Henschen
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D. Henschen,
User Rank: Author
3/4/2014 | 10:11:17 AM
Unified Service Desk is from recent Parature acquisition
Turns out the Unified Service Desk announced is based on Microsoft's recent (January) Parature acquisition -- cloud-based self-service (and human-support) capablities "coming this Spring."
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