Software // Enterprise Applications
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7/24/2014
09:06 AM
Doug Henschen
Doug Henschen
Commentary
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Salesforce.com Previews Sales Feature To Promote Pardot

Salesforce.com shows a Sales Cloud option that will require Marketing Cloud capabilities. Can next year's product release spark crossover sales?

Salesforce Marketing Cloud promo.
Salesforce Marketing Cloud promo.

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D. Henschen
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D. Henschen,
User Rank: Author
7/24/2014 | 12:57:56 PM
I thought Salesforce had broken the habit
Salesforce has been known in the past for pre-announce/re-announce syndrome. It was very refreshing last year when it announced and actually introduced Salesforce1 -- GA -- on the same day at Dreamforce. In fact, the mobile app and platform was already in use. There pre-announce moves strike me as trial baloons -- this is what we're thinking about building, but we want more feedback. And if we don't sense a lot of interest, maybe we'll quietly forget about it or morph it into something else.
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