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1/25/2014
09:06 AM
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SAP Preps Super Bowl 'Stats Zone'

NFL sponsor SAP is bringing a giant data-analysis expo to 'Super Bowl Boulevard' on New York's Times Square.
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SAP Stats Zone under construction in a warehouse in Bethpage, NY.
SAP Stats Zone under construction in a warehouse in Bethpage, NY.

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jgherbert
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jgherbert,
User Rank: Ninja
1/31/2014 | 11:44:25 PM
Re: Why does SAP need to be a consumer brand?
@RobPreston:

>"I talked with SAP CEO Bill McDermott about that point a few months ago -- why SAP wants/needs to become a consumer brand. It has a lot to do with the younger, hipper, technically astute employee SAP wants to attract to the company. SAP's reputation is as a first-class developer of critical but "boring" B2B apps (my words, not his). SAP wants to be seen as playing in hotter verticals, including professional sports."


I'm so pleased you shared this. I read this article and as it so often the case with corporate sponsorhips I was wondering why on earth they thought this would be of any benefit to them. i couldn't imagine somebody seeing this and saying to themselves "Wow, I need to go buy SAP for my business." However, there's a lot more sense in terms of marketing the brand in order to make them more desirable to potential employees. Very interesting perspective, thank you.
D. Henschen
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D. Henschen,
User Rank: Author
1/28/2014 | 5:44:34 PM
Why Does IBM Have To Be A Consumer Brand?
IBM has been marketing to the "consumer" community for a long time. I think SAP is following in the footseps of IBM, which has been all over tennis, golf, and, until last year, football. They're after business leaders and wanna-be business leaders, not the beer-swilling types who paint themselves green and hold up signs and foam fingers.
cbabcock
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cbabcock,
User Rank: Strategist
1/28/2014 | 12:13:56 AM
Go, er, Denver
I can report with a clear conscience that there's not a lot of enthusiasm for the Seattle SeaHawks in San Francisco, despite California's blue state status.
ChrisMurphy
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ChrisMurphy,
User Rank: Author
1/27/2014 | 9:43:55 PM
Re: Actually there are some cools stats if you poke around
North Carolina's the most talked about team in Iowa?

I think pro sports leagues are going to have to do more of this kind of data sharing, and providing interactive and visualization tools that get people talking about the game. For one thing, fantasy leagues thrive on stats. You're going to need to back up your trash talking with data visualizations.
D. Henschen
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D. Henschen,
User Rank: Author
1/27/2014 | 9:30:15 PM
Seems you have to poke around
I'm hoping we'll see more and better visualizations starting January 29, but if you go to the link for NFL Fan Visualization http://global.sap.com/campaigns/superbowl-2014/index.html#section_1 and scroll down a tad to "get started," you'll see some of the interesting analyses. For example, state-by-state fan support seems to fall roughly along red-state for Broncos, blue-state for Seahawks lines, but move the slider to go back in time.

Another #fail, though: you have to "wait patiently" for "Real-time" results. Hope that's NetBase lag time and not an example of Hana "real-time" performance!
RobPreston
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RobPreston,
User Rank: Author
1/27/2014 | 2:38:32 PM
Re: Sentiment
I guess that's the problem of providing such negative stats while also being a Super Bowl sponsor: You don't want to rock the boat too much. 
Lorna Garey
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Lorna Garey,
User Rank: Author
1/27/2014 | 2:25:54 PM
Re: Sentiment
I decided to take a look, Rob. While the main site page is attractive, I wasn't able to find that information, unfortunately.

From this: http://global.sap.com/campaigns/superbowl-2014/index.html

You get dumped off to a yawner of a blog post: http://scn.sap.com/community/business-trends/blog/2014/01/18/welcome-to-the-smarter-side-of-super-bowl-xlviii

#Fail.
RobPreston
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RobPreston,
User Rank: Author
1/27/2014 | 12:46:59 PM
Sentiment
If sentiment for the Denver Broncos hit a season high when it came back against the Kansas City Chiefs in week 13, then sentiment for the Seattle Seahawks must have hit a season low after Richard Sherman's trash talk following the NFC Championship Game. I wonder if SAP tracked that negative sentiment and is making it public.
RobPreston
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50%
RobPreston,
User Rank: Author
1/27/2014 | 12:42:49 PM
Re: Why does SAP need to be a consumer brand?
I talked with SAP CEO Bill McDermott about that point a few months ago -- why SAP wants/needs to become a consumer brand. It has a lot to do with the younger, hipper, technically astute employee SAP wants to attract to the company. SAP's reputation is as a first-class developer of critical but "boring" B2B apps (my words, not his). SAP wants to be seen as playing in hotter verticals, including professional sports.
Collin Tesler
50%
50%
Collin Tesler,
User Rank: Apprentice
1/27/2014 | 11:58:48 AM
LiveCompare?
Very interesting to say the least for SAP. The dashboards and analytics quite frankly resemble a similarity with IntelliCorp's LiveCompare software. I am very interested to see how this plays out. Can Sunday come any sooner?
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