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SAP Preps Super Bowl 'Stats Zone'

NFL sponsor SAP is bringing a giant data-analysis expo to 'Super Bowl Boulevard' on New York's Times Square.
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The Stats Zone scoreboard displays trending fan-sentiment analysis scores.
The Stats Zone scoreboard displays trending fan-sentiment analysis scores.

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David F. Carr
David F. Carr,
User Rank: Author
1/27/2014 | 10:49:05 AM
Why does SAP need to be a consumer brand?
Is this mostly an investor relations strategy, to make the company look more pervasive and important?
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