As the saying goes, "Many are the slips 'twixt the cup and the lip." Between all the talk about metadata management and real action, there yawns a wide chasm. This is due in part to the fact that vendors have been unhurried at best about incorporating metadata management capabilities and interoperability. Take them on, and make it clear that it matters. But even before that, educate your business users on the benefits of metadata management. And create space in that tight project plan for metadata management activities.