10 Tips: Tap Consumer Sentiment On Social Networks
Facebook and Twitter can serve as real-time consumer focus groups, but watch out for 'channel biases' and think beyond your brand. Follow these 10 pointers for effective use of sentiment analysis technologies.
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Procter & Gamble was listening to the social buzz in late February when workers at the Daytona 500 were shown on national TV using Tide detergent to clean the track after a crash and fuel spill. Within days, P&G created a TV commercial, posted on YouTube, using footage of the incident. As a sportscaster narrated, talking about "a new use for laundry detergent." Captions read: "You keep inventing stains … we'll keep inventing ways to get them out."
The Agile ArchiveWhen it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
2014 Analytics, BI, and Information Management SurveyITís tried for years to simplify data analytics and business intelligence efforts. Have visual analysis tools and Hadoop and NoSQL databases helped? Respondents to our 2014 InformationWeek Analytics, Business Intelligence, and Information Management Survey have a mixed outlook.