10 Tips: Tap Consumer Sentiment On Social Networks
Facebook and Twitter can serve as real-time consumer focus groups, but watch out for 'channel biases' and think beyond your brand. Follow these 10 pointers for effective use of sentiment analysis technologies.
9 of 11
Whether it's through an offer, a video, or an entry to a contest, you can spur viral social media attention that can far surpass the power of paid media, says David Edleman of McKinsey & Company in this interactive tutorial on social media strategy. Once consumers have purchased your product, a next step is encouraging them to share ratings, recommendations, or even referrals through social media. You can also devise special deals, insider access, or exclusive content that encourages people to share the value with their friends, says Edleman. By building communities where consumers can share their own recipes, exercise tips, or tastes in music, you foster everyday contact with and loyalty to your brand.
The Agile ArchiveWhen it comes to managing data, don’t look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
2014 Analytics, BI, and Information Management SurveyIT’s tried for years to simplify data analytics and business intelligence efforts. Have visual analysis tools and Hadoop and NoSQL databases helped? Respondents to our 2014 InformationWeek Analytics, Business Intelligence, and Information Management Survey have a mixed outlook.
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.