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7/19/2007
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Analyst's View on HP NeoView 2.0: The Enterprise Data Warehouse, Reconfigured

HP's new appliance is aimed at enterprise data warehouse deployments with mixed BI-query workloads.

Hewlett-Packard's emergence as a player in data warehousing (DW) is one of the year's most important developments in information management. Until current CEO Mark Hurd assumed leadership, HP's presence had been limited, despite the fact that the company regularly is at or near the top of the market in servers and other infrastructure technologies that support BI and DW implementations.

Aiming for what it describes as the gap between departmental data marts using DW appliances at the low end and very large enterprise data warehouses at the high end, HP has launched version 2.0 of NeoView, which offers " black box" configurations of database software, hardware and networking. Ventana Research advises companies that are interested in the DW appliance approach but that are looking to support mixed query workloads to examine NeoView. Looking forward to 2008, HP intends to employ parallel blade servers and 10-gigabit Ethernet over InfiniBand as part of the NeoView configurations. These two advances should lower the cost of scaling up to handle large, mixed BI and analytical query workloads, which today require mainframes or other high-end, centralized servers.

The Case for Consolidation

Under Hurd's leadership, HP has aggressively applied BI and DW to its own internal management practices and has brought new DW products and services to market. HP is a business behemoth; its US$57 billion supply chain ships three printers and two PCs, among other products, every second. HP has more than 1 billion customers and records 50 million line-item orders per year. To overcome its expensive and frustrating complexity, Hurd is making HP the leading case study example of how to apply its advanced BI and DW technology.

Like many large organizations, HP is trying to consolidate data centers and applications to cut costs and to pave the way for operational BI, which Ventana Research sees as critical to improving business performance by enabling line employees to execute on strategy. While creating a multi-terabyte enterprise data warehouse, as HP is trying to do, is not at all simple, today's typical environment of disparate, heterogeneous data sources carries its own significant cost.

" If you stick 700 data marts and 5,000 applications in 87 data centers and run queries against all this siloed data, you quickly develop the world's largest telecom bill," noted Hurd in a recent speech. " When I became CEO, I knew I was in trouble when the heads of all the telecom companies called to congratulate me and say I was their best customer."

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