BI Is Not Middleware - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Software // Information Management

BI Is Not Middleware

Oracle indecisive on whether BI will be separate or integrated into Fusion

Ventana QuickTake™

Oracle's recent acquisition of Siebel and its Business Analytics product line has raised the question of whether, in product packaging and positioning terms, business intelligence (BI) should be separate from middleware. Oracle has historically made its BI part of the middleware product line, now called Fusion. But IT and business executives through their purchasing power and the strategic priorities they've set have made BI a specific technology segment that is used for strategic business purposes. Middleware on the other hand increasingly is being viewed in the same light as the application servers and integration technologies that IT uses to build and integrate applications.

We think it's reasonable for organizations to expect from their technology supplier a commitment to BI in the form of a dedicated marketing, sales, services and product organization; otherwise, they may see their interests pushed aside by technology advances and capabilities oriented to developers and not business users. Ventana Research believes that BI is a distinct, and indeed a critical, information technology required to support organizations in their performance management processes.

About Ventana Research
Ventana Research is the leading Performance Management research and advisory services firm. By providing expert insight and detailed guidance, Ventana Research helps clients operate their companies more efficiently and effectively. These business improvements are delivered through a top-down approach that connects people, process, information and technology. What makes Ventana Research different from other analyst firms is a focus on Performance Management for finance, operations and IT. This focus, plus research as a foundation and reach into a community of over two million corporate executives through extensive media partnerships, allows Ventana Research to deliver a high-value, low-risk method for achieving optimal business performance. To learn how Ventana Research Performance Management workshops, assessments and advisory services can impact your bottom line, visit
2006 Ventana Research

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Study Proposes 5 Primary Traits of Innovation Leaders
Joao-Pierre S. Ruth, Senior Writer,  11/8/2019
Top-Paying U.S. Cities for Data Scientists and Data Analysts
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/5/2019
10 Strategic Technology Trends for 2020
Jessica Davis, Senior Editor, Enterprise Apps,  11/1/2019
White Papers
Register for InformationWeek Newsletters
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
Flash Poll