Software // Information Management
Commentary
8/16/2005
05:02 PM
Commentary
Commentary
Commentary
50%
50%

Data Breaches Threaten Customer Intelligence

Data that can't be gathered, can't be analyzed. And that's why business intelligence pros should start paying attention to the parade of data that's marching out of supposedly secure servers at organizations of every size and stripe. According to findings from personalization software maker ChoiceStream, 63 percent of consumers in a recent survey say they fear for the security of the personal data they provide to Web sites.

Data that can't be gathered, can't be analyzed. And that's why business intelligence pros should start paying attention to the parade of data that's marching out of supposedly secure servers at organizations of every size and stripe.

According to findings from personalization software maker ChoiceStream, 63 percent of consumers in a recent survey say they fear for the security of the personal data they provide to Web sites.It's difficult to get BI practitioners to pay attention to IT security, unless their shop is so small that they happen to personally work on both fronts. For the most part, the analytics gurus figure that, hey, data protection is the responsibility of the security guy across the hall. But that will change if security snafus start crimping the flow of data that BI staff need in order to carry out customer analytics.

When will such a state of affairs come to pass? The answer is probably no time soon. The same ChoiceStream survey of almost 1,000 consumers found that 80 percent of respondents still want personalized online experiences. That means many are likely to continue handing over information on themselves.

But consumers are fickle sorts, as any marketing, promotions, retail or merchandising person can tell you. ChoiceStream says that only 46 percent of the consumers they polled are now willing to trade demographic data for a more personalized online experience. That's down from 57 percent last year.

Is it time to panic? No. But it's time for BI practitioners to begin taking notice -- and speaking up -- about their in-house IT security practices.

Comment  | 
Print  | 
More Insights
The Agile Archive
The Agile Archive
When it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 7, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program!
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.