IoT
Software // Information Management
News
3/31/2008
09:39 AM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Gartner BI Summit 2008: The Next Generation of Innovation

Decision making as core competency, emerging technologies as BI enablers and changes in the BI market itself are core topics at this week's Gartner Business Intelligence Summit in Chicago. Analyst Kurt Schlegel explains the trends and business drivers.

Is this about BICCs, or when you say "driven by the business" are you talking about getting into operational BI?

It's very much BICC-driven and making it seem less like an IT-driven reporting function and more like a true business function. There are steps along the way, but if you've ever read the book From Good to Great, getting the right people on the bus with a shared vision is critical to success. It's not just about reporting measures, it's about making our company excellent at making decisions.

The steps along the way include just basic blocking and tackling. For example, if you don't have good data lineage and good data quality, you're not going to trust that information when you're making decisions. That's basic, but the technology and architecture track at the conference will go into that. Going from dashboards to scorecards is another step — getting into root-cause analysis to really understand the important KPIs and what they mean. Linking planning, analysis and reporting is another important step. Today we have finance doing planning, IT doing reporting and analysts out in the business units. If we saw those as one, holistic endeavor, that would go a long way.

At some point we start getting into uncharted territory. I'd like to see an extension of the object classes. Right now we're pretty good a dimensions and measures, but why not model the decision itself as an object class? We can then say, "when this decision was made, this is what we thought." Sometimes you have good decisions that have bad outcomes and sometimes you have bad decisions that have good outcomes. Running it through a decision review or an audit process would be something that a BI team could do.

Aren't rules and predictive models encapsulations of decisions?

[Gartner analyst] Gareth Herschel is going to give a presentation on intelligent decision management, which will get into automating decisions. If you've ever read James Taylor and Neil Raden's book Smart Enough Systems they've pioneered the idea of combining business rules with predictive models and automating decisions. It's actually broader than that; it's about changing the culture of a company to move away from gut feel, tribal knowledge and tradition for making decisions and moving toward experimental design and analysis. This is why Ian Ayres, who wrote the book Super Crunchers is one of our keynote presenters. Tom Davenport's book Competing on Analytics is another good one; these are people who are saying that those who are making decisions based on empirical analysis, as opposed to tradition or gut feel, are going to experience greater success with BI than those who just report.

Previous
2 of 4
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
The Agile Archive
The Agile Archive
When it comes to managing data, don’t look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of July 17, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.