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11/23/2005
03:44 PM
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Google Analytics Get The Thumbs Up

The readers have spoken. And here's what they said: They like the idea of Web analytics tools from Google.

The readers have spoken. And here's what they said: They like the idea of Web analytics tools from Google.Google's Web site analysis service isn't new. What's new is the idea of the company giving it away for free (or at least a simpler version of it). But "free" doesn't necessarily equate to poor quality, according to the results of our latest poll. (Which is, incidentally, still open as I write. If you haven't voted, please do so by visiting our home page.)

Readers of Business Intelligence Pipeline said overwhelmingly that they'd be willing to use a tool from Google to manage their business Web site analytics. As of the waning work hours before the Thanksgiving holiday, 73 percent, to be exact, say they're willing to consider it. The remaining 27 percent ruled against Google outright.

Thomas Paine once said, "What we obtain too cheap, we esteem too lightly." He was talking about liberty, of course. Turns out that to our readers, the same axiom doesn't apply Web analytics from the Great Market Disruptor known as Google.

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