Google Analytics Suffers Outage - InformationWeek
IoT
IoT
Software // Information Management
Commentary
5/31/2007
11:29 AM
Phil Kemelor
Phil Kemelor
Commentary
50%
50%
RELATED EVENTS
Faster, More Effective Response With Threat Intelligence & Orchestration Playboo
Aug 31, 2017
Finding ways to increase speed, accuracy, and efficiency when responding to threats should be the ...Read More>>

Google Analytics Suffers Outage

Last week Google Analytics customers reported service outages that affected some for more than 24 hours. Worse, Google issued no official comment until Tuesday. As "Web Analytics Report" readers know, Google's official support partners fare no better than users, and in this case received no communications on the outage. As a free service, perhaps the offering is not supposed to be enterprise-class, but let's compare marketing hype to real functionality.

Last week Google Analytics customers reported service outages that affected some for more than 24 hours. Worse, Google issued no official comment until Tuesday. As "Web Analytics Report" readers know, Google's official support partners fare no better than users, and in this case received no communications on the outage.CMS Watch has been raising issues about Google Analytics in our Report, a blog entry, and our subsequent press release. You could argue that as a free service, perhaps the offering is not supposed to be enterprise-class. Let's compare marketing hype to real functionality.

To be clear, the tool is great in the right circumstances. But in its product tour, the company states "…Google Analytics brings a new accessibility to enterprise class analytics…" And in my conversation with Brett Crosby, Senior Manager, Google Analytics, during research for the Report, he emphasized that Google Analytics could handle enterprise-level data volume. But enterprises also expect high levels of support, data availability, and data integration.

I would love to hear from serious Google Analytics users to understand their experiences. Contact me directly at pkemelor@cmswatch.com.

Phil Kemelor is founder of PKWeb Communications, a Web strategy and measurement consultancy, as well as the lead analyst and author of The CMS Watch Web Analytics Report.Last week Google Analytics customers reported service outages that affected some for more than 24 hours. Worse, Google issued no official comment until Tuesday. As "Web Analytics Report" readers know, Google's official support partners fare no better than users, and in this case received no communications on the outage. As a free service, perhaps the offering is not supposed to be enterprise-class, but let's compare marketing hype to real functionality.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll