Our 2013 Big Data Survey shows we're not lacking facts, figures, or tools to wrangle them. So why do just 9% of respondents rate themselves as extremely effective users of data?
Don't get us wrong. The ability to collect and analyze data is a core IT value proposition. Companies such as Wal-Mart, FedEx, and Southwest Airlines gained strategic advantage by digging into their core business data long before it was labeled "big." And there's no question that more data is available than ever before, especially information from the Web and smart mobile devices. Our beef, though, is that most businesses aren't good at using the data they have now. What are the odds they'll get better at analysis by adding volumes without changing their strategies?
Our InformationWeek 2013 Big Data Survey shows that some companies are making progress. For example, most have built the required infrastructure and support various roles, in terms of primary data users; about one-third say they encourage wide access to information for business users. However, when it comes to data acquisition and use models, the wheels start to fall off. There are major gaps in data analysis, even for the most common types of information: transaction data, system logs, email, CRM, Web analytics.